Frankies Bikinis is one of the largest female-led swimwear brands, known for its fashion-forward designs, high-end fabrics, and wide range of styles and sizes.
As the Senior Copywriter at Frankies, some of my responsibilities include creating copy for CRM (emails), paid ads, social media, and marketing briefs. In addition, I draft press releases, customer service scripts, and write SEO copy, such as product descriptions, blogs, and general website content.
Here’s some examples of my work—
Social Media Copy
Check out more examples of my short form copy on the Frankies Bikinis Instagram page.
Paid Ads
CRM (Email & SMS)
A successful email campaign features an attention-grabbing subject line, a striking headline, and convincing copy – all of which I'll deliver for your campaigns. Check out hundreds of examples of my email copy here.
Collection Page Copy
Press Releases
Creating a successful SEO (Search Engine Optimization) strategy is crucial for enhancing your brand's visibility through Google search ranking.
Here are a few projects I've led to help Frankies Bikinis achieve higher rankings on Google search for "swimwear," “bikinis,” and related keywords.
PROJECT ONE
I use SEO software to find relevant keywords for product descriptions, improving the product’s visibility and searchability.
PROJECT TWO
Recently, I've been incorporating strong keywords into copy for various product category pages on the Frankies website (e.g., "halter bikinis page," "one piece swimsuits page," "floral tops page"). This strategy ensures that when consumers search for specific types of bikinis or apparel, they find Frankies products as a top search result.
PROJECT THREE
I've also been developing the Frankies Bikinis blog, which enhances SEO and attracts visitors to our collection pages.
